3 Little Known Ways to Generate 5–50 B2B Leads per Week (Without Paid Ads)

By Angelo Sorbello

generate more leads

There are 3 little-known opportunities right now to generate B2B leads on a low budget, still untapped by many players in the industry, but that are producing crazy good results for many.

How You Can Generate 5 to 10 extra leads per week using Linkedin

It is NOW the moment to leverage Linkedin’s full potential. In the future, this social network will start to get overcrowded (see Instagram and other ones that in the past were money-printers for the first ones who fully understood them.)

How to leverage Linkedin to generate leads?

  1. Use your personal account to post relevant content. Don’t put external links (if you really have to, write them in the first comment and tell people to look at it) as the post which includes them are penalized by the Linkedin algorithm that tends to make people remain in their platform. Use Quuu.co. if you want contents related to your niche posted every day on your account, but don’t expect an engagement from those. The best posts come from your stories, what you’d learned, and they give the hell out of value to your audience.
  2. Select your target audience. Just hit the search button and look for the location, title/position, etc. where your leads are.
  3. Optimize your profile. Treat it like a sales letter, but more related to your person. Firstly, write something eye-catching on your headline, for instance, “Contact me if you want to generate more leads for your B2B Business.” Then the first paragraph should be customer oriented (explaining the benefits of working with you/your company.) After you can tell more about yourself, and of your story if you’d like to.
    Here you can check my profile to have some inspiration.
  4. Start with the automation. Download “Linkedhelper” (better) or “GPZWeb” (still good) to automate the following actions:
  • Profile Views. People will visit-back and see your “optimized profile” (see point 3.) And many times they’ll contact you.
  • Connect with 1,000 People, including a 1 line message (less-salesy messages get a higher-acceptance rate.)
  • Send a Direct message with an intro summary & calendly/ web/email link to everyone who accepts (better if you wait one day after they accepted your connection request.)

** MAJOR KEY ALERT**
A high-quality copy of the message is KEY to succeeding. Try to stand out using humor or creative ways (thanks, Jon Buchan). I get five messages per day from people pitching me SEO services which go straight to the trash bin, while my messages, not to brag, get a very high response rateReply to your messages, and watch the leads roll in!

I repeat! Linkedin (and his automation) will soon get less effective as more and more people are starting to do it. So, do it now (the same applies to Facebook groups, see the third paragraph) and you’ll be ahead of 99,9%.

Another thing, stick with the limits, check here for more

Cold Emails

People still get outraged when you tell them to use cold emails. They think they’re too spammy or they don’t get results, but let me tell you a story.

Nine months ago I was in a bar with my friends when I looked around and saw the most beautiful girl I’ve ever seen in my entire life.

I am not a cynical person. I just thought that “love at first sight” didn’t exist, and that was just a foolish thing for people that never grew up.

She looked bored, and the bar was about to close, so we were all a bit tired. I went to talk to her…

Nobody would expect what would have happened in the following nine months, our trips around Europe, cooking nights, and so on.

People think cold emails/outreach are spammy. They are when you are sending them to sell viagra. However, when you have a business and that this is right there because of giving out a service that creates value for your customers. YOU ARE GIVING VALUE. You are in fact improving the life of your clients. If they do not want to do business with you, and you know that your product/service can offer great value, don’t bother anymore, ain’t everybody will love you, and we are all out there for the ones that have a good taste 🙂

Cold emails and Linkedin automation are currently the main ways I use to generate leads. That is because when I started out, I did not have the money for running paid ads properly, and the time to set up complex sales funnel (I was running a business while being a college student in a top-university… All while working in a 9 to 5! Feel me)

People sometimes reply with messages like “Oh, nice spam email.” or they are skeptical about the results (ignoring that multiples Fortune 500 companies use these methods every day)

If done properly, this stuff works. Trust me. However, it is not as easy how people sell it to you.

Yep, it’s exactly like dating. Don’t wait for referrals (friends presenting your to a girl/guy you like), cold outreach your ideal clients. Now.

Facebook Groups

B2B Marketers/Founders/CEOs… Your audience is on Facebook. Trust me, or better, trust people that are seriously smashing it on this niche thanks to Facebook Groups. I’ve started my Facebook Group recently after Vin Clancy and Charlie Price from the famous “Traffic and Copy” group suggested me various time to do it.

In the word of Vin Clancy’s: “It’s the perfect place to build your 1000 true fans.” Other reasons why to start one are:

  • You have a community! To test our your ideas, and to gain a sustainable momentum (people from your group will invite more in the future, and so on.)
  • There are way too many blogs out there, and people are sick and tired of optins, they tend to give their emails much less (only when the content it’s remarkable, but with so many competition it’s hard to stand out.)
  • It’s the only public area of Facebook. For the rest, FB is pushing down all the organic to push you to buy FB Ads (on groups it’s still not possible.)

A Quick Note on Personal Branding

Ultimately creating remarkable contents on your Facebook Group (Linkedin and other platforms and blogs as well of course) with consistency will contribute to building your brand and differentiate from the competitors. You’ll create a little space progressively in the brain of your customers with a kind of “positive karma” which they will want to reciprocate in the future (we’re human beings, read Robert Cialdini’s book for more about that.)

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About the Author

I’m a Daring Growth Marketer with 9+ years of experience in the field, crafted by building a group of online magazines in Italy, including one of the most important in the video games niche.

I then launched and subsequently sold an e-learning related startup, and advised several startups and SMEs.